Very interesting infographic - no wait, come back

Here, have a look at this:

 

None of this is shocking or extraordinary necessarily. Women communicate verbally a large amount. It's not a big surprise that once the interweb had been dragged far enough from its coder roots, everyday women would find the communication tools extraordinarily useful.

What surprises me a little is the stat for "Digg". It makes me smile wryly because I *never* use Digg. It would never even occur to me to use it, and it's hard to put a finger on exactly why. I've always rationalised it (in as much as I have spent any more than about three minutes in total rationalising the decision "shall I use Digg? No) as being because it's just too er... much. All I want to do is keep bookmarks and share them. I can't be bothered with all this extra faff. People always lump Digg in with Delicious and, as someone with enormous brand loyalty to Delicious (purely through longevity really) I get a bit annoyed when people lump them together. So why is it such a masculine tool? Could it be that the points system angle is not one that appeals to women, who more often would like to positively share information? I'm unwittingly part of a visible demographic trend! How could I be this predictable?

I'd love to talk to the Digg guys and ask them - why is Digg masculine where Delicious is not? I'm not suggesting Delicious is feminine, by the way - there's room for a third way behind the A not A Dichotomy ;). Bebo meanwhile is, I think it would be ok to argue, fairly feminine. It is very cute - cute almost to the point of being Korean.

All very intriguing.

This came via a Read Write Web piece, by the way: "25 Mind blowing Social Media Infographics" which has a bunch of other useful stuff for industry folk to... er bookmark on Delicious for future ref.